Health Benefits of Organic Phycocyanin Favored by Mars and Coca Cola
We naturally believe that the color of food is derived from vegetables or fruits with colors in cognition. But have you ever seen blue juice and sports drinks without blue fruits? These amazing products actually should owe the participation of a superfood material – phycocyanin.
Phycocyanin extracted from spirulina is one of the rare pigment proteins in nature. In addition to its bright color adding visual impact to customers, it is a nutrient-rich protein with complete amino acid composition and high content of essential amino acids. Organic blue spirulina powder has rich health benefits, such as anti-cancer, maintaining ovary, promoting blood cell regeneration, and synthesizing elastin in the human body. In the 21st century, phycocyanin powder has even been widely used as a high-grade natural pigment in food and cosmetics in Europe, America, Japan, and other countries.
In this article, we will talk about the benefits of organic blue spirulina powder favored by well-known brands that we are familiar with, such as Mars, Chicecream, Innocent(Affiliated to Coca-Cola), Kellogg, etc.
Natural colorant
With more and more attention paid to cleaning labels by consumers, it is an inevitable trend for natural pigments to replace artificial pigments in the future. Phycocyanin of spirulina is a rare blue pigment with strong coloring ability, which can be used as a natural colorant in the food industry.
As blue food is quite rare in the food industry, phycocyanin as a natural colorant brings strong visual and sensory impact to consumers having their own attraction. It earns multiple discussions at the starting line. In 2019, the new product “Bolt from The Blue” launched by Innocent (Affiliated to Coca-Cola) contained phycocyanin causing 40 million discussions on Twitter with the question of “Is this bottle of beverage blue or green?”.
Approved by FDA as the only natural blue pigment, Phycocyanin is widely used in the M & M’s chocolate candy, Chicecream Ice Cream, and the juice of “Bolt from The Blue” and “Blue Spark” of Innocent to make the products appear bold and bright blue.
The most nutritious food on earth
With the rise of global plant-based tide, the selection of plant protein raw materials has become particularly important. At present, soybean and pea are still the most common plant-based raw materials, followed by oats and coconuts. There are still other new raw materials, such as pistachio and chickpea. Compared with these well-known plant-based raw materials, phycocyanin may still be in the embryonic stage, but its health benefits are particularly prominent.
In terms of composition, phycocyanin has all kinds of essential amino acids for the human body, and the average content is about 60% – 70%, far higher than beef and soybean. For example, spirulina is composed of up to 60% protein. Its protein concentration is three times higher than that of beef. A variety of essential and non-essential amino acids make it an ideal source of plant protein.
As for nutrient absorption, phycocyanin has strong water solubility, up to 95% of digestibility, and 75% of absorption rate, according to the research.
Kellogg’s Unicorn Breakfast Cereal was enthusiastically supported by consumers when it was launched. This is not only because it has nutritional value, but also it uses phycocyanin as a healthy additive to make the product present the attractive color of blue. The crazy for Kellogg’s Unicorn Breakfast Cereal has prompted many food and beverage manufacturers to use bright and rare blue to attract consumers.
Clean label for sustainable development
“Green Sustainability” and “Sustainable Wave” can be seen in the figure of Ten Major Trends in The Food and Beverage Industry released by InnovaMarket Insights from 2019 to 2020. the clean label has gradually become one of the important standards affecting consumers’ purchase decisions with the difficult global environmental situation and enhancing consumers’ awareness of environmental protection.
Blue spirulina powder is a clean label product, because it is natural and organic. It does not contain artificial additives and preservatives; consumers are familiar with its the details. Besides, the product labeled as clean does not contain artificial ingredients or synthetic chemicals, but edible and healthy ingredient. The health benefits of phycocyanin sought after by consumers lead many food companies having to use phycocyanin instead of other harmful synthetic additives.
BINMEI, a supplier specializing in blue spirulina production, has been concerned about human health and sustainable development of the environment. With the independent intellectual property rights of blue spirulina (phycocyanin) and a strong R & D team composed of more than 10 scientists, BINMEI’s strong annual production capacity is up to 200 tons of phycocyanin, 200 tons of spirulina liquid extract, and 500 tons of spirulina powder. Moreover, BINMEI has won many loyal customers in the United States, Europe, Japan, Australia, and other regions through EU and USDA organic certification.
If you are interested in investing in phycocyanin, welcome to contact us.